Unlock the Power of Data with Huminity

Discover how Huminity leverages a diverse range of data products to power our services. These data products provide us with the detailed and actionable insights needed to optimize marketing campaigns, manage workforce dynamics, and support community needs effectively. Explore our comprehensive data solutions and see how they can transform your business.

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Leveraging Data for Strategic Advantage

Dive into how our data-driven approach transforms your operations and drives success.

Universal Person ID

The Universal Person ID provides a comprehensive view of individuals, encompassing work history, education, income, and key demographic data. This data is essential for personalized marketing in DASH and for understanding employee profiles in Workforce Insights.

B2B Full Contact

This product offers detailed business contact information, including emails, job titles, and company details. In DASH, it enhances B2B marketing strategies by ensuring accurate and up-to-date contact data for targeting potential clients.

B2C Full Contact

Delivering extensive consumer data such as emails, phone numbers, and addresses, this product is crucial for B2C marketing within DASH, enabling businesses to effectively reach their target audiences.

MAID/HEM

Providing mobile advertising IDs and hashed emails, this data product is vital for precise audience targeting in mobile marketing campaigns, extensively used in DASH.

 

Behavior & Audience Intent Feed

Offering insights into consumer behavior and intent, this product helps tailor marketing strategies based on real-time data. It is utilized across DASH for dynamic campaigns and in Workforce Insights for understanding employee engagement and behavior.

 

Website Reveal

Create audience segments of users who frequently visit your website and show interest in specific products or services, then leverage these segments to run targeted ads and promotions. Identify users who have not yet converted and target them with personalized ads and offers, encouraging them to take the next step. Experience how our database-driven insights can optimize your marketing campaigns, manage workforce dynamics, and support community needs effectively.

How we leverage the data

Our approach involves integrating comprehensive data products to provide precise targeting, advanced analytics, and actionable insights across all our platforms.

DASH

  • Utilizes B2B and B2C Full Contact Data, MAID/HEM, and Behavioral Insights: We leverage these data products to create highly targeted marketing campaigns. These insights enable precise audience segmentation and campaign optimization, ensuring that our marketing efforts are both effective and efficient.

  • Includes the Website Reveal Product: Website Reveal improves your ability to identify, measure, and engage with your audience and website visitors. By analyzing website traffic, user behavior, and engagement patterns, this product offers insights into visitor demographics, interests, and interaction points. It allows businesses to tailor their website content and marketing strategies to better engage their audience, optimize web pages for improved user experience, and achieve higher conversion rates.

Workforce Insights
  • Leverages Universal Person ID and Behavioral Insights to understand employee profiles and engagement.
  • Uses data for workforce planning and performance tracking.
CommunityConnect
  • Uses Behavioral Insights and Universal Person ID to identify community needs and optimize resource distribution.
  • Ensures equitable allocation of resources based on detailed data analysis.

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